When you need to learn about a new part of your business, you’re often on your own. Sure you read some blog posts, but they don’t tell the whole story. To really dig in and learn about marketing, or client vetting, you need to read books.
It’s a good thing for you that I love to read and have compiled short lists of what you should read if you want to get up to speed on a part of your business.
I’ve been reading at least 50 books a year for … years now and I’ve been reviewing them for years as well. If you’re looking for a set of books to read and get a handle on a topic then the lists below are what you’re looking for.
You can bookmark these pages because I’ll update them as the best books in the categories change. I’ll also update the pages as I write more to help you jumpstart your learning process.
- If you’re looking to gain more focus in your work and to learn how to prioritize your tasks so that you get the crucial few things done, this is where you want to start.
- This is all reading on pricing and price theory. If you’ve struggled with how to price your services for a client and how to find the value that you provide then dig into these pricing resources.
- If you want to run a successful business, and cut the stress at home you need to budget. Check this list out to get a handle on your budget.
- Proposals are hard, but the don’t have to be so hard. You can spend just a bit more time with your prospects and find out what they really need so that you can write a proposal that wins the work.
- Content marketing is the life of so many businesses. You attract clients by writing content. They attract clients by content marketing. No matter what you’re doing, you need to know about content marketing.
- Learning to market your business is hard. If you’re like most people, you started running a business because you had a skill, and it wasn’t marketing. You were a good programmer or a great designer, but now you need to learn how to market that skill as a business. This is a concise reading list to get you started on marketing your business.
- Following up with prospects and clients is crucial to running an awesome freelance business. This set of resources will help you build a process and execute on it so that you don’t drop leads.