One of the big things that you need to do to improve you search engine rankings is to generate links back to your blog. That’s easy to say but much harder to do so lets look at some ways to generate links back to your website.
Have Something Worth Linking to
Before you start working to generate links evaluate your content. Do you have appropriate landing pages for customers? Are you hard or soft selling on the site? Is there even any good content there for customers?
I am a web designer. I do web design for small and medium business. I write about web design for small and medium business. I hope that you find good content here for your business but I’ll admit I have a motive too. I want you to read this and hire me. Is there good free information here for you so you won’t have to hire me? Sure, but I specialize in what I do. While people may be able to take a step forward in their web management there is a ceiling that a business will hit and they will have to decide whether to hire a freelancer or an in house person.
If they picked up a bunch of their hints from me then they are more likely to come back to me for some paid work as well. So do I have content worth linking to? Yes I do. If you don’t have content on your site that others need why would they link to you?
Start with the Easy
Once you have some content on your site that is worth reading, start by knocking off the easy avenues for link generation. If you participate in any forums put a link to your site in your signature it they let you or at least on your profile page. I don’t find that this will drive a lot of traffic to your site but it is a simple starting point. Every time I start a new site that I plan to do some advertising for I add it to the signatures in any forums I participate in. I generally try not to put to many in but two or three are alright so evaluate what needs to be in there for each forum. I have different sites on my signatures depending on the nature of the forum.
What About a Contest
A great way to get other blogs or sites linking to you is to run a contest. Many times companies will contact bloggers or site admins and offer them a give away. They do for the publicity and the blogger is happy to write the content also because of the publicity. This type of link generation is called linkbaiting and is a great way to get people talking about your site and your content.
Let the contest run over a month and really advertise it. Use Twitter, forums, facebook… to get people talking. Lots of blogs will link to you because they want to share your contest with their readers. You may be surprised sometimes how popular a blog is that links to your little contest.
Share the Love
This post is about link love and how to get it. So why would I now suggest that you give it to others? If people are always giving you links and never getting anything back then the love could start tailing off. Now I am not suggesting that you link to your direct competition but what about a business that would offer complimentary services? What about a contest run on another site? Offer up the love to others will make it more likely that they will be sending links your way in the future as well.
Remember a good SEO plan takes time it doesn’t happen over night so you need to be patient and keep up the hard work. The day will come when you have more clients than you know what to do with and that will pay for all of the time spent up front.
As I was digging through my RSS feeds today I found a bunch of useful information that I thought I would pass on.
Second is an article on choosing colours that match your brand. It provides resouces for finding out which words are associated with certain colour types and a number of links to additional resources for learning to choose colours appropriately.
Third is an article on acceptable cross browser differences. While we strive to have a website look the same in all browsers at time we do need to just accept a difference. This is a list of the differences that the author believes are acceptable. All of the things listed are totatlly acceptable differences in rendering of websites.
Finally is a great article form Blog Design Blog on how to disassemble a free wordpress theme. As the author states, most wordpress articles are written for people to design a new wordpress theme from scratch not how to dig into an existing one and modify it as needed. If you have found a good design and just need to tweak it keep and eye out for this series of articles.
I just launched einbau.ca a site for an architectural millwork company in Whitby Ontario. The hardest part of this project was choosing just a few pictures to show off their beautiful work. Check out the gallery for the finalists.
I recently had a client request a red asterisk instead of the default (required) that comes with cformsII the wordpress plugin. As it was actually my first time using cformsII in any fashion I started with a quick search to see if there was a documented work around to make this happen. While I did find a way to change the default text to a * which I could then have applied a colour to I wondered further if I could do it with an image. I realize that an image was not required for my circumstance but since I was digging into the CSS a bit I figured I should find out if this was possible just incase it ever came up in the future.
If you’re going to do this start by copying the CSS from cformsII into the stylesheet for your site. I learned through a few trials that this is way easier especially if you’re using a code editor with a built in FTP client for editing remote files. Once you have picked through the CSS and styled the code how you like it we’re off to the races.
The (required) text is surrounded by a span and class as seen below:
In the stock CSS you will find that there are a few lines of CSS to display the look of the required text. I deleted all of them and combined the styles to simply:
This is partly things I learned from the CSS Sprites technique (text-indent) and partly trial and error. I had actually tried the same code while I was trying to edit CSS from withing cformsII and it didn’t work inside there. I am not sure why but I assume that I made a typing error the first time. You have to set the display value to inline block or the images will collapse and not be seen. Also don’t forget to define the width and height of the images.
I also tried to set the font-size to 0px but found that in IE it rendered small lines that was the text. After I realized that I tried text-indent again and it worked. I did find that a negative text indent number was required as with a positive one the (valid email required) text did not indent.
This method will allow you to display any image in place of the (required) text on the page. If your client decides to add more (required) fields at a later date it will also continue to work with the new fields. The only thing I was unable to get client proof was the legend. I hand coded the legend at the bottom of the form. This means that if my client adds a new form it will not automatically show the legend at the bottom. I feel this is only a minor draw back as the symbol is widely used for the same meaning and the implementation of a legend at the bottom of the form is marginal in time taken.
You can see the technique in use here.If anyone else has better options for implementing an image replacement for the (required) field I would love to hear about it in the comments.
A few weeks ago Adobe announced that Sept. 23 was the release day for CS4. Well today was the big day in the design industry…Adobe announced and is shipping CS4 starting now. I had opportunity to watch the live showing off of some of the new features of CS4 and wow. I answered my own question from a few weeks ago with a resounding yes. I’ll have to check the graphics card on my PC but I will own CS4 in a few weeks.
Lets take a tour of some of the new features. The one that really gets me is the content aware scaling of photos. You have to see it to really get the idea of what this is capable of for designers. Imaging having a picture that is landscape orientation for a magazine and strecthing it to portrait without affecting the quality of the image in the areas that really matter. Photoshop CS4 also improves greatly on the dodge and burn tools, it now protects the highlights and shadows as you use the tools. Effectively this takes some of the responsibility off the designer while dodging and burning photos and puts it on photoshop to only effect the correct areas. One of the final big things for Photoshop is the use of the GPU for rendering photos. By leveraging the power in the GPU Photoshop is able to zoom smoothly in and out of photos as well as render objects crisply at odd zoom number (33.3%). This should also make better use of your system resources and allow 32bit systems that can’t have huge amounts of RAM run the apps with less of a slow down if they upgrade their video card.
I am a web designer so I am most excited about Dreamweaver CS4. I have been using it since they released a preview version a few months back. I have used is as my only editor (reluctantly switching
back to CS3 now) and have had no stability problems. The interface is beautiful and easy to work in. Now the design view uses webkit as a rendering engine so what you see in the design view should render like it does in Safari and Chrome. Remember though this is still no substitute for actually checking your code in native installs of the browser.
Dreamweaver also comes bundled now with the .air plugin for application development. This really excites me as I move forward with my own plans for a .air app.
Another thing I am super excited about is the fact that Fireworks is now being bundled in the Design Premium version of CS4. I used to have to do without Fireworks because I do some print work and need InDesign. Well no more I can have my cake and eat it too. For those not familiar with Fireworks it allows you to draw both pixel and vector based objects. You can create hotspots on pages and essentially build yourself a working prototype of a site with no coding. Clients can see the site and critique it while your still working in a drawing program. Very cool. There is a great video on Adobe TV using Fireworks to prototype an .air app.
There are so many more things that are cool about the new CS4 release. To finish off here are some links to videos and other cool things in CS4
Lots of things are happening today most notably CS4 was released by Adobe. I’ll be writing another post later today going into more detail about the launch and rouding up resources for further reading, for now on we go.
Sitepoint also has a great article on Minimalist HTML documents that is a must read. Detailing efficient document layout all web coders should take a quick look through and check against their own coding practices.
That’s it for my round up for now. Check back tomorrow some some more in depth stuff on CS4
Boagworld was one of the first blogs I started to follow when getting into web design. Paul Boag and Marcu Lillington host this podcast for all of those people who are working with websites on a daily basis. Most of the blogging content is directly related to the audio podcast they also offer. I personally listen to the podcast and then read any articles that I feel need some more attention. Always a fun time listening to them baner.
While A List Apart doesn’t have as frequent a posting schedule as some other blogs all of the information provided is invaluable. From more theoretical discussions on the effectivness of zebra striping for tables technical topics on CSS Sprites2 there is always something to be gained from reading an article on A List Apart.
Run by Chris Coyier, CSS-Tricks is an awesome resource for all those starting to tackle CSS. I know that CSS can feel overwhelming at times so the tools found here are very helpful for those starting to tackle it. CSS-Tricks contains not only a blog but also forums and screencasts. The forums are a great place to get help with code and the screencasts can even remind veterans of some of the simple shortcuts they forgot. For a great intoduction to WordPress check out the screencasts on Designing for WordPress.
Another one of the envato family of sites run by Sian and Collis Taed this site bring you great coding tutorials each day. Topics range all over the web language spectrum so while you may not be really interested in the new Ruby developments you can always take a look back through the content and find something to learn or relearn.
To many web designers today ignore typography on the web. At the very least it is often an after thought. With some of the new browser developments waiting in the wings though the days of ignoring beautiful typograpy are coming to an end. I Love Typography is a blog entirely about fonts and beautiful typography. An absolute must for those designer who need to beef up their knowledge of typography in general. Without a good knowledge it is much harder to judge what is worth doing for the web.
A number of my readers are freelancers. We are always trying to find ways to get more work in the door with the least amount of effort. Often for freelancers that means using email.
I would often much rather talk to a client via email than over the phone. It’s quick and I can fit it into my schedule when I have the time. Emails don’t have to interrupt you when you are in the middle of some ‘flow’ for a design.
Is email always the best for your clients though? I don’t really think so. I am sure we have all had a long email conversation over a few days that still really didn’t resolve a problem. Did just keeping the conversation to email really save you any time. Better yet did it make your customer happy?
Could that same conversation have been had in 10 or 15 minutes and then been done. Yes it make have taken you more time but would you have been able to finish the project faster therefore get money into your pocket faster. If the answer was yes then why didn’t you just pick up the phone?
I think that freelancers today rely too much on email and online forms of communication that are ineffective for our clients. That’s not to say that there aren’t some good ways to use online communication more effectively.
Right now, really as I write this post, I am using google chat in ‘guest’ mode with another freelancer for some development work. I don’t have this set up he does. I didn’t even know you could do this but is it effective? Hell yes. I am able to send links and respond in near real time to his questions while I do other things. This is way more effective for us than emailing back and forth a number of times. Think there is usually a dely in replying to emails (or we’d never get any work done) but if you blocked out time each day and told clients that you are online for chat if they need anything then you may server your clients better.
So many of us have heard that Adobe has announced Sept. 23rd as the product launch date for CS4. I personally have been using DW CS4 since the private beta came out a few months ago and while I love it I still wonder if it is worth the expense of the upgrade to CS4.
Do we really need to spend the cash each time the Creative Suite is updated by Adobe? I’m not totally convinced that we do. Some releases of the software have been amazing (I think CS2 – CS3 was a huge jump) but some are not that great.
Now the suite we buy at work is used by both myself (web guy) and our print designer so the improvements are gauged by the two of us. The reality for me is that there are some cool improvements in DW CS4 but I think that I could be completely happy with Coda 1.5 as a coding tool. Coda is only $99 USD so it’s a whole lot cheaper than CS4.
Ultimately I think that we have to be intelligent with our funds both for our workplace and as freelancers. I will evaluate all of the Creative Suite and see if the improvements are worth the upgrade cost. What are you going to do?