What is your business in service of?

It started as a bit of a throw away comment on a run as I saw the mountains. I don’t run the roads or do hill repeats just to be a faster runner. I don’t do it to ‘win’ the ultramarathon I’ve got on the calendar.

I do it so I can move fast in the mountains and see so much more. The other stuff is in service of that goal.

What is your business in service of?