The way you hear some business owners speak you’d think they hated their clients.
It’s all complaints about how clients don’t value the work the business does. They return products and ask for changes late in the game.
You’d think that the clients are purposely trying to make the life of the business owner miserable.
And that’s how some business owners treat their clients — as if they are out to bring misery to the business owner.
Where do you go?
Step back from your business for a second and think about where you go for your goods or services. Is it a place where you’re treated like an adversary? Like you’re there to be a thorn in their side just because they want to be compensated for their products/services?
Or do you go to the place that makes you feel like you’re a valuable asset to their business? Do you go to the place that processes returns quickly and keeps you advised of the status of returns? The place that treats you like a human being?
I’m betting you go to the second place.
Which kind of business do you run?
That’s the question today: Do you run a business where your customers feel like aliens, or do you run a business where they feel like they’ve been taken care of by someone who cares about them?