Using Social Media to Market your Business

Most people out there now have profiles in a number of social media networks. From Facebook to Twitter most of us are familiar with social media and how it can help us connect with people. It is also possible to use the power of social media to find new clients, but how.

It’s in the details

First make sure that your contact details are up to date. I recently came across a wonderful photo on Flickr that I would have happily purchased from the photographer. Unfortunately I could find no way to get in touch with them, even though their profile listed that they were a professional photographer for hire. They lost a potential return customer (I produce newsletters ever month that theirs style would have fit) all for lack of contact data.

Along with the contact details goes the profile information. A potential client should be able to find out who you are and what you do at a quick glance. They will not dig around trying to find out what you do, unless you’re well known, they will just look for someone who lists what they do in an easy to find manner. We have all heard that the competition is only a click away and to a certain extent this is true. The potential client wants you to be the person to help them but if they get frustrated figuring out what you do or how to contact you off they go to the competition.

Network, network, network

Most people would rather work with people they feel they have some relationship with. I recently had some PHP coding work to do that was beyond me. I first went to Twitter and asked if anyone was interested. Unfortunately I didn’t find anyone that could do what I needed so I posted the job on a job board and looked at other avenues for getting someone to do the work. I ended up remembering a friend who might be able to do it and he at least had a name of someone who could do get the work done. Honestly I would have much rather had someone on twitter do the work, though I’m not displeased with the arrangement, just because it would have been easy for me. I have had some interaction with many of the people that I follow on Twitter so I feel like I know them, they’re kinda like pen pals. Helping out a friends is always a nice and you feel safe working with someone that you trust.

I have another friend who participates in forums and Twitter and writes a blog. Niki recently got asked to contribute to a new project by Envato. She is a great designer but already had contacts with the company as they run the one of the forums she participates in. I’m not sure what other contacts she had but I don’t think they were face to face (she lives in the USA they in Australia). This will give her tonnes more exposure in the design industry and move her career forward. I have also been asked to contribute to other blogs via twitter.

Actually Participate

Make sure that you don’t just favourite your own stuff. People don’t mind you tooting your own horn but if that’s all you do they will quickly become irritated and you will be hurting your name/brand. Adding some self promotion now and again is generally fine but participate in the community as well.

I am an avid Stumbleupon user, I love to find new inspiring art and I admit I use it to “like” my blog posts. I see a few hundred visitors a day from Stumbleupon. I have a number of people that are my friends because they love the things I find. Ultimately more traffic to my blog (or your site) translates into a greater chance that a potential customer will come along.

Participation also gives you opportunity to build your brand. I do everything with just my name. All forum usernames, profiles are my name. I am using it as my brand. Yeah very few people are looking for me know but hopefully that will change. I have actually noticed that there are more and more searches for my name (and I asked my mom it’s not her). Eventually this will translate into customers.

Check out my profiles: Twitter | Linkedin | Facebook | Flickr

3 thoughts on “Using Social Media to Market your Business

  1. Thanks. I’ll admit that while I was writing it I went through my social media profiles and beefed them up a bit.

  2. Great post! I guess i never viewed the things i do online as a way to promote my business πŸ™‚ (not that i do much freelancing anyways)

    And you are correct, ive never met Collis or Cyan face to face!

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